The fundraising gap between Donald Trump and Hillary Clinton persisted last month. Although the discrepancy between the blue and red money piles was less dramatic, Clinton still spent way more. For instance, the Trump campaign has only just started running its first paid ads of the general election campaign. Clinton, by contrast, has run nearly 60 million worth of ads, with about as much more ad time reserved for the future.

So where is Trump’s money going? Well, it seems like most of it is staying with the organisations that raised it. Campaigns don’t just fundraiser for themselves, you see. Each one has a complex  ecosystem of sub-committees, regional organisations and other bodies that raise money on their behalf.

For example, rather than donating to the Clinton campaign directly, i might give to ‘Democrats for Hillary’ or ‘Republicans for Hillary’ or even the joint fundraising comitees set up between the presidential campaigns and bodies like the Democratic Congressional Campaign Committee.

What Trump is doing is essentially outsourcing large portions of traditional campaign spending to these subsidiary organisations and to the Republican National Committee in particular. This is being sold as a move to strengthen the party as a whole, and counteract the much speculated upon down-ballot reverberations of Trumps currently fearsome unpopularity.

While this is likely to help Trump in terms of his relationship to the party elite (who will be grateful for the extra fundraising muscle), it is also a risky strategy.

Because the RNC and such bodies have a primary loyalty to the party as a whole, not to the trump campaign in particular. They are incentivized to support Republicans, not necessarily Trump. More importantly, they are not necessarily going to follow the strategy of the Trump campaign, or co-ordinate with it to the degree desired.

It will be interesting to see how this shakes out. But right now i am inclined to wonder about the wisdom of such a strategy on Trumps part. When you are behind, and require unlikely voters turning out for you to make your theory of the election work, the last thing you want to do is make your campaign less coordinated and more unwieldy.